CRM is actually an acronym that stands for customer relationship management. CRM is any practice, technology, or strategy designed to help businesses improve their customer relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

A CRM solution helps you focus on your organization’s relationships with individual people — including customers, service users, colleagues, or suppliers — throughout your lifecycle with them, including finding new customers, winning their business, and providing support and additional services throughout the relationship.

OBS ERP CRM includes the following modules: